I started a small, online business three years ago during the Christmas Season. I started out needing to advertise quite a bit so that people would learn that my business existed. But now, I am happy to say that my products are selling much faster thanks to customers sharing my company with others via word of mouth. I had been feeling for awhile that I should step it up and offer everyone the ability to make a secure payment on my website without any extra hassle for them.
I originally started out offering customers the ability to pay via a website that many people use for single payments. But I found that my customers need something a little more robust and easy to use when they make multiple purchases. I also needed to find something that would allow payments from most countries, rather than fewer. I know that I personally am disappointed when I find a great website in another country that I want to buy from, but their payment system doesn’t allow me to make a purchase. I just did not want my customers going away disappointed in the same way.
The payment company I have now found allows payments from all the major credit cards as well as multiple currencies. I only speak one language myself, but this company translates the payment directions into many different languages, depending on the customer’s country of origin. They allow people to purchase through my mobile app, which is really nice. A lot of young people like to spend more time visiting websites through their cell phone vs. a computer. I can also send out invoices to customers with this new program as well.
I worried that it would be hard to get the new payment system integrated with my website because I am not very technically savvy, but I had no problems at all. I didn’t even have to call their tech support employees for help. It’s nice to have things go this seamlessly!